For people recruiting for more than 100 jobs per quarter, the top willingness to pay is 2X their current pricing. And you are willing to pay for that need. For the people at the low end of need, 0 to 10 jobs per quarter, LinkedIn has effectively decided to sacrifice these potential customers.īut once you are a serious recruiter looking to hire hundreds of people a year, access to the pool of professionals on LinkedIn goes from being a nice-to-have to a necessity. Some of these possible tiers are below where LinkedIn's pricing currently sits. The hiring plan is currently priced at $99.95/month when billed annually, but the data shows that there is more space even above this pricing: Though segmented along role lines, differentiating tiers within these roles is the next opportunity for LinkedIn. The data also shows that LinkedIn could be pushing their pricing even higher. Understand the job you do to differentiate But the customers with the highest willingness to pay are the ones that should really find value in your product. There are more customers at the bottom, and you are going to hit the sweet spot of acquisition and monetization around the median. When you look at your willingness to pay data, remember that there are customers all along that range. “LinkedIn, whether they knew this or not, basically looked at this type of data, looked at this market and said 'We don't want to waste our time on low-end people who are going to churn immediately, we're going to go after they big dogs who are worth our time, worth the customer acquisition cost and definitely go after the actual people who are going to pay us the real money.'” They are losing out on the lower end of the market, and potentially higher acquisitions regarding numbers, to build the right experience for those that really want the product. For most segments, LinkedIn is hitting the higher end of the range for willingness to pay. When we surveyed 5,711 current, former, and prospective customers of LinkedIn, we found that the willingness to pay almost exactly matched the current pricing:Īlmost exactly, but not exactly. The truth is, LinkedIn understands that the value they offer to each of these segments and their individual willingness to pay. Hiring - $99.95/month when billed annually Sales - $64.99/month when billed annually
LinkedIn has four different pricing tiers for different needs: Career which is $29.99/month, Business which is $47.99/month, Sales which is $64.99/month, and Hiring which is $99.95/month.īusiness - $47.99/month when billed annually The pricing page segments users into four main “food groups,” each with a higher price tag than the last: LinkedIn pricing Whereas you can use every feature Facebook and Twitter have to offer for nothing, you can only do the basics on LinkedIn without signing up for one of their subscription packages. For anyone who has a LinkedIn profile, one thing stands out about signing up for the premium version of the service-it is not cheap.
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